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Cardlytics embraces a new Curve with first digital banking partnership

By Campbell Shaw, Head of Banking Partnerships10 May 2021
3 min read

From time to time we invite guest bloggers to give us the inside track to working with Curve. Here, Campbell Shaw, Head of Banking Partnerships at Cardlytics, tells us why the advertising platform’s new partnership with Curve, is revving up the retail rewards experience.

There is a vital revolution going on in the digital world. A revolution to add value for customers.

From a smoother experience when online shopping, to the way we use public transport through apps, over recent years we’ve seen significant steps forward in the fintech world, designed to make our lives easier, quicker, more efficient, and better value.

Banking is no different. This year, consumers have demanded more value from their banks and here at Cardlytics, we’re stepping up to make it a reality.

Being part of this revolution means marrying digital developments and a desire for convenience with consumer rewards, it’s what Cardlytics was created to do. That’s why we’re proud to be partnering with our first ever digitally native fintech brand, Curve, to bring them and their customers the full benefits of Cardlytics’ rewards model.

Our model is designed to give consumers the value they want, future partners the engagement they need, and brands the customer loyalty they crave. This ethos is more important than ever as we set our feet back on the high street.

An exciting player in the fintech scene, Curve combines multiple cards and accounts into one smart card and even smarter app. The unique Curve card allows customers to supercharge their existing banks to the 21st century without ever leaving their bank.

Our partnership will connect Curve’s 1+ million UK customers with our growing roster of over 100 much-loved high-street brands, including Harvey Nichols, FatFace, Five Guys and Pret a Manger, offering an extensive range of rewards carefully personalised to develop loyalty and improve engagement.

In turn, we’ll have a secure and anonymised view into where and when consumers are spending their money and use these insights to help brands identify, reach, and influence likely buyers at scale, to convert browsers into buyers and occasional shoppers into brand loyalists.

It’s a win-win-win for the consumer, Curve and our roster of brands.

This launch is good news for all. There is healthy tension with every partner striving to deliver the most value and best experience to their customers and this partnership and the new developments Cardlytics is making to the platform can ensure differentiation and customer experience is tailored and resonates.

There is a revolution going on in the digital world, and Cardlytics is at the heart.


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