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New feature alert: Add your loyalty cards to Curve

03 Sep 2020
3 min read

Another day, another exciting feature release at Curve. As of today, all Curve customers can store their loyalty cards in the app. This innovation has been on the agenda for some time, and takes us one step closer to our mission of connecting your finances in one place, and swapping your wallet for Curve.

Building something better 

Loyalty cards are well overdue a tech injection. We don’t carry a case of CDs anymore and most of us have thrown out the DVD collection. So why are we still carrying a wallet full of plastic cards that we lose half the time and forget the rest? The hassle rarely feels worth the rewards, which doesn’t serve the customer or  the retailers involved. This felt like more than a problem we could solve. It felt like an opportunity to build a better  solution to anything currently out there. So that’s what we did.

While services like Apple Pay and Google Pay do allow users to add loyalty cards to their digital wallets, there is a limit to what loyalty cards you can add. We’ve built loyalty in a way that lets you add any code or barcode-based loyalty card you want, whether it’s your favourite coffee shop or your local Barbers.

How it works 

Adding your loyalty cards to Curve means they’re as easy to access as your phone (read: very easy). You Just have to go to your Curve Wallet in the app, scan your physical card, and it can live there instead of your bedroom drawer. If you can’t find the retailer you’re looking for, just tap “Add a different card” and we’ll pull up a full list of merchants, or you can go DIY and enter your barcode manually. For a speedier checkout experience, we’ll organise your cards so that they can be pulled up and scanned within 10 seconds.

Get started

We’re not done 

We’re excited for customers to start reaping the benefits that come with having their loyalty cards on Curve. Less aggro, more convenience, more rewards. It’s a really good feature, but then, we don’t settle for really good. We know there’s more we can do. Down the line, your rewards points balance will be displayed in-app and you’ll be  prompted to use your loyalty card when you’re in-store so that you never miss a reward. 

Long-term, we’re thinking even bigger. Like we said at the start, the way the loyalty market traditionally works isn’t working for anyone. Not the consumer. Not the merchant. We’re going to shake that up by creating a completely seamless customer experience, without any “middleman” between spending, and earning rewards. No scanning, or thinking necessary. All you’ll need is Curve. It’s going to take a lot of hard work, 

But it wouldn’t be worth it otherwise. Watch this space.

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