Curve supercharges its Rewards programme to offer customers up to 20% cashback

05 May 2021

  • In partnership with Cardlytics, Curve Rewards will deliver tailored cashback offers based on a customer’s everyday spending

  • New data based on buying habits of more than 12 million UK shoppers, via Cardlytics, reveals 97% growth week-on-week among fashion retailers since April 12th

  • Curve Rewards allows many customers to enjoy up to 20% cashback on top luxury, online and high street brands - including Harvey Nichols, Coach and Cult Beauty

05 May 2021, London: Curve, the fintech that brings your cards into one smart card and an even smarter app, is upgrading its Rewards programme, with offers of up to 20% cashback. Customers can earn Curve Rewards when they spend on services like gym membership with Hussle, or shopping for a new working wardrobe with Hawes & Curtis

The boost of Curve’s Rewards’ scheme comes just before May 17th, when most social contact rules in the UK will be lifted and before June 21st, when full physical restrictions are lifted. Rewards will be personalised according to a customer’s spending behaviour. The more a customer shops at a given brand, the more Rewards they receive. Curve has teamed up with advertising platform Cardlytics to offer the programme. Curve has so many other top brands covered including Hello Fresh, Kidly, JustEat, Europcar and Kate Spade.

Curve’s Head of Product, Aimee Ruddy said: “After 14 months of lockdown, many Brits are excited to return to physical shopping and evenings with friends, while others may take their time returning to ‘normal.’ We do know that both camps are splashing the cash since April 12th, as spend on fashion has skyrocketed by 97% week-on-week. Curve Rewards provides the best of both worlds, offering exceptional offers of up to 20% cashback - whether customers are shopping in physical stores, socialising, or continuing to shop online from the comfort of their homes.”

Head of Bank Partnerships at Cardlytics, Campbell Shaw said: “Today’s consumers want a reward scheme that is tailored to how they shop and why they shop. We’re pleased to have built a reward scheme for Curve that does just that, putting customers back in the driving seat while building loyalty and engagement for Curve. Partnering with Curve to deliver their new-look rewards programme is fantastic proof of the value Cardlytics’ purchase-led marketing approach brings to banks, their customers and brands.”

While consumers are keen to flex their fashion credentials post lockdown, Cardlytics’ new spending data found that pubs and restaurants were the standout winners with spend up 215% week-on-week since they re-opened. Curve customers can now enjoy cashback when they eat out, whether it’s grabbing a lunch on the go at Pret a Manger, or a burger blow out with Five Guys.

Curve is the first digital-native brand to partner with Cardlytics, whose customers include traditional banking brands Lloyds Banking Group and Santander. 

To support Curve’s mission to make money management simple, customers can also add all their retail loyalty accounts into Curve’s digital wallet, making it easy to save store points and take advantage of the latest deals, without the hassle of carrying physical cards. Shoppers can add their Liberty Loyalty card and Boots Advantage Card accounts, making it easier to build up points and save when they spend.

Curve Rewards: terms and conditions apply. 

Curve is available to download and use now on iOS and Android. 

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Media enquiries to:

Bella Benson

About the data

The figures are based on the spending data of 12 million active accounts of UK bank card customers at Cardlytics.

Spending data was tracked between 5 April 2021 and 18 April 2021, including the week prior to the easing of lockdown restrictions and the week which saw the reopening of non-essential retail, hospitality, salon and hairdressers.

“Week-on-week” refers to a comparison between the two data sets i.e. consumer spending between w/c 5 April and w/c 12 April.

About Curve

Curve is a fintech that combines multiple cards and accounts into one smart card and even smarter app. The unique Curve card allows customers to supercharge their legacy banks to the 21st century without leaving their bank. Curve is live in 31 markets across the UK and Europe, and plans to launch in the US later in 2021. 

Curve offers a host of benefits to its customers, including instant notifications and categorisation across their spend, the capacity to earn instant 1% cashback at selected retailers such as Amazon, Uber, Netflix and Tesco, the ability to fit their cards into Google Pay, Apple Pay and Samsung Pay, even if their banks don’t support this, and Curve’s patented Time Travel functionality, which enables customers to swap spend to a different card in the app for up to 90 days after the purchase was made.

Curve supports Mastercard® and Visa networks. The Curve Card and e-money, related to cards issued in the UK, is issued by Curve OS Limited, authorised in the UK by the Financial Conduct Authority to issue electronic money (firm reference number 900926). The Curve Card and e-money, related to cards issued in the EEA, is issued by Curve Europe UAB, authorised in Lithuania by the Bank of Lithuania (electronic money institution license No. 73 issued on 22 of October, 2020).

About Cardlytics

Cardlytics (NASDAQ: CDLX) is an advertising platform in banks’ digital channels. We partner with major financial institutions – including Lloyds and Santander – to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at

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Copyright - 2021 © Curve OS Limited. 

The Curve Card, the Samsung Pay+ and the E-money related to these cards is issued in the UK by Curve OS Limited, authorised in the UK by the Financial Conduct Authority to issue electronic money (firm reference number 900926). Curve OS Ltd, registered in England and Wales, United Kingdom (company reference number: 09523903) and located at 15-19 Bloomsbury Way, Holborn, London, United Kingdom, WC1A 2TH

The Curve Card and the e-money related to cards issued in the EEA is issued by Curve Europe UAB, authorised in Lithuania by the Bank of Lithuania (electronic money institution license No. 73 issued on 22 of October, 2020). The Curve Card and Samsung Pay+ are issued pursuant to license by Mastercard International Inc. Mastercard® is a registered trademark of Mastercard International Incorporated. Curve Europe UAB, registered in Lithuania (company reference number: 305626541) and located at Jogailos g. 9, LT-01116 Vilnius